Top tips for using WordPress

WordPress is an open-source website creation platform which is a popular choice among many business owners. It is an excellent platform due to its simplicity and easy to use features. If you use WordPress to power your website, there are certain things you can do to make sure you are using the platform to its full potential. To learn our top tips for using WordPress, continue reading.

Think about your theme

WordPress has many available themes to choose from, and picking just one may seem daunting. However, it is essential that you are picky and only choose the best quality themes. Make sure you read the reviews and also choose a theme that is mobile-friendly. You may need to pay for a theme that works best for you.

Add Google Analytics

A top tip for optimising your WordPress use is to install Google Analytics on to your site. This free tool is invaluable when it comes to monitoring who has been viewing your website. It will reveal key information to you such as how many people are visiting, what their age and location is, and how long they stay on your website. This valuable data can help you to improve engagement and truly understand your customers.

Control your plugins

Plugins are essential to any website as they can add features such as live chats and contact forms. However, too many plugins can have an adverse effect on your WordPress site, slowing it down and possibly causing a security issue. Don’t be tempted to put as many plugins as you can find on your website. Instead, stick to only the essential ones and read user reviews to ensure they are secure.

Edit your permalinks

With any WordPress site, you will find that permalinks are automatically created for you when you make a new post. However, these permalinks are not always the best for SEO. Leaving them as they come means that you’ll have the date in the permalink, which is bad for SEO. Go to settings and choose a new structure from the options given. The Post Name setting is by far the most SEO-friendly.