Five crucial SEO ranking factors

Digital marketing is becoming more competitive as more and more brands encroach into the online market space. The market dynamics keep changing, and so do SEO ethics. Although the fundamental principles of SEO remain the same, some techniques and practices often need to be revised and updated over time. Here...

Local SEO, and why it’s important

Local SEO or local search engine optimisation is a way of promoting local businesses online. The goal of local SEO is to boost brand presence and sales in specific geographical markets using localised search. Below is a brief guide on how to boost ranking in a local market, and the...