If you own a website and have embarked on a digital marketing journey, the chances are you’ll have heard horror stories of low-quality links causing websites to crash out of the search results. You’re right to be cautious about backlinks, however, there’s still a place for them in your marketing...
Five crucial SEO ranking factors
Digital marketing is becoming more competitive as more and more brands encroach into the online market space. The market dynamics keep changing, and so do SEO ethics. Although the fundamental principles of SEO remain the same, some techniques and practices often need to be revised and updated over time. Here...
How understanding Google’s SEO machine learning can give your business a boost
For as long as SEO has been around, keywords have always been a top priority for great results. While it’s true that keywords still have a significant role in a solid SEO strategy, there’s no doubt that other tactics are now becoming equally prevalent. One recent development in Google’s search...
Local SEO, and why it’s important
Local SEO or local search engine optimisation is a way of promoting local businesses online. The goal of local SEO is to boost brand presence and sales in specific geographical markets using localised search. Below is a brief guide on how to boost ranking in a local market, and the...