Every business owner understands the importance of an attractive and functional website to promote their brand. Yet website design can be a complicated area that causes many business owners to bury their head in the sand. Making your website stand out from the competition isn’t rocket science. For our top website design tips, continue reading.
Keep your homepage simple
Your homepage is the first impression that potential customers will have of your website. A cluttered and disorganised homepage can turn any user away. It is important to keep your homepage minimalistic as to not overwhelm the visitor; too much text can be confusing and not actually help to get your message across. Ensure that your content is spaced out, as this gives a well-balanced feel. Adding imagery such as stock photos also allows an alternative form of communication which is visually appealing.
Create easy navigation
For a website to be successful, it needs to be easy to navigate. If a user can’t find their way around your website, then it is likely that they will click off and look elsewhere. Your website needs a lean navigation bar so that users can easily find what they’re looking for. Some features of this include a navigation hierarchy and responsive design so that the experience remains the same on mobile.
Include social buttons
If you are producing great content on your website, then you need to give users the option to share it with their friends. Without this, your website won’t reach as many people as it possibly could from social media traffic. Adding social sharing buttons at the top or bottom of your web pages allows users to share your content to Facebook, Twitter and other social media sites.
Be mobile friendly
Many visitors to your website may be using their phone to browse. Therefore, you need to ensure that they have the same experience on their phone screen as they would on their computer screen. Optimising your website for mobile allows you to reach more audiences, and allows people to view your website on the go. Your mobile website should be even cleaner than your desktop version, so consider scaling down some elements.