Here’s what you need to know about keyword generation

Keywords are a critical part of SEO. If you want your website to rank higher on the SERPs, you must understand what words and phrases your target market uses in their search queries. Generating relevant keywords for your specific business niche can be a daunting task, but it is achievable. Here are a few tips and tricks to help you.

Make a list of appropriate topics in your niche

As an easy starter strategy, put yourself in the position of your customer and brainstorm a handful of relevant terms or topics they might use to find or engage with your business and see what Google Search displays as both the top 8 results but also the related searches list at the bottom of page 1. This will give you a rough idea of what terms the best-ranking pages use in their content, the kinds of advice and angles your competitors are taking so you can supplant them by providing more insightful information, as well as the other relevant terms your audience is searching for.

Use a keyword research tool

Once you understand what kinds of keywords would work for your brand, it is now time to delve deeper into your options. You can use a variety of keyword research tools such as Google Keyword Planner, Google Search Console and Google Analytics, etc. All you have to do is type in a word, and you will get a list of alternative or location-specific words that you might not have considered.

Refine your search

Keyword research tools will give thousands of words, so how do you pick the best ones for your strategy? Here are the main factors to consider when choosing keywords for your website.


To rank highly in the SERPs, you must prove to Google that your content is relevant. To do that, you must study the search intent and understand the driving factors behind customers’ search habits. You will have to think about why they would search for your topic, how they will key the terms, and what they wish to get from their search query.


To drive more traffic to your website, find keywords with a high search volume. Volume is measured by the number of times a keyword is searched in a month across all platforms.

Define your goals

A successful SEO strategy needs to define the end goal. Do you want to create engagement or increase sales? When you figure that out, you will be able to pick search terms that align with your goals and are segmented into other content marketing funnels. Google Analytics is a great way to keep track of these.

To find out more about keyword strategies, contact us and talk to an expert.