301 Redirect vs 302 Redirect: The Difference

Many webmasters would like to know more about the difference between a 301 and 302 redirect.  To a user they seem to work the same way, but they aren’t the same as far as search engines are concerned.  Search engines sense the different types of redirects, and handle them differently. A...

Local SEO, and why it’s important

Local SEO or local search engine optimisation is a way of promoting local businesses online. The goal of local SEO is to boost brand presence and sales in specific geographical markets using localised search. Below is a brief guide on how to boost ranking in a local market, and the...

Five crucial SEO ranking factors

Digital marketing is becoming more competitive as more and more brands encroach into the online market space. The market dynamics keep changing, and so do SEO ethics. Although the fundamental principles of SEO remain the same, some techniques and practices often need to be revised and updated over time. Here...

The importance of social media marketing

Social media marketing - also known as SMM - is essential for modern businesses. Social media allows your brand to become closer to the public, and feels much more personal than other marketing or advertising techniques. It gets the name of your brand out there - not only attracting potential...