A guide to Google Analytics

Google Analytics is a tool provided by the search engine, Google, which can give insights into how well a webpage is performing. It works by including a block of Javascript code on webpages then referencing a JavaScript file when users visit the webpages which triggers the tracking operation. The digital analytics software gives in-depth information about the visitors of a website, providing valuable insights to business owners.

Should you use Google Analytics?

Google Analytics is designed for those who want to obtain a lot of data from their website. It does take time to learn the basics and how to use it effectively, but the insights it can provide can be very valuable to any website owner. There is both a free and paid version of Google Analytics to suit every user’s budget. While the free version has all the features that a small business would need, the paid version has extra benefits that could be useful to a large business.

How to start using Google Analytics

To use Google Analytics, you will need to set up a Google account. Once you have done this, you can register for the service by adding the URL, name and industry of the website that you want to monitor. Next, you must add a view (up to 25) and then create a tracking code after the opening tag on each webpage you want to measure. The final step is to visit your Google Analytics portal and verify that your code is working.

What can Google Analytics Measure?

There are many useful things that Google Analytics can track. A great feature is viewing the location of your best visitors, which you can see by looking under the visitor’s menu to check the location demographics. This information is useful if you are looking to also advertise on Google, as you can learn which locations to target. Google Analytics also allows you to identify your worst performing pages. In the content menu, click on your top exit pages, which will tell you how many people are exiting on a certain webpage. With this knowledge, you can look to improve your existing webpages to prevent people from exiting them.

Image: https://unsplash.com/photos/yeB9jDmHm6M