3 WordPress mistakes to avoid

WordPress is an extremely useful and popular platform for creating and managing your own website, but it can be difficult to wrap your head around. In this blog, we’ve compiled a list of three WordPress mistakes to avoid.

Not integrating Google Analytics

Without analysing your data, it’s not possible for your site to operate at peak performance. In order to gain more insight into your site’s activity, such as how visitors navigate it, conversions, traffic sources and the top-performing content, you need to use Google Analytics. Installing Google Analytics on your WordPress website will give you the opportunity to read reports on your visitors’ activities. You will learn more about conversion metrics, shopping cart data, events and browsing behaviour and can use this data in order to make improvements to your site and target your web traffic.

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Choosing the wrong theme

When it comes to designing your own website for the first time, it’s likely that you will experience some difficulty. If you don’t have experience in web design, it can be difficult to know where to start, but it’s important to get the design of your site right because this will be key to its success. If visitors to your site have trouble finding the information they’re looking for, this will affect their user experience, so it’s a good idea to make the most of the WordPress themes available to you. Make sure that you pick a theme that is both mobile and desktop-friendly while ensuring that it is flexible and customisable.

Not backing it up

One of the worst things that could possibly happen for your business is for your website to crash and for all of your important data to be lost. Whether the site was hacked into or the server shut down, you’ll run into some serious issues. If you’re not backing up your content properly, you’ll need to start from square one. Thankfully, you can backup your data automatically on WordPress using cloud storage services or plugins.

For more web design tips and advice that you can trust, take a look at the rest of our blog at Healy Online Learning today.