A website needs to be informative, reactive and accessible if it's going to benefit your business. With this in mind, let's look at them individually so you can appreciate how important each factor is for your business. Informative It sounds obvious when we say a website should be a useful...
Why investing in a website will transform your small business
Whether you own a startup company or an established small business, it might be easy to think a website is a high cost, non-essential item. Word of mouth is always a powerful tool, but a website can boost this even further. If anything, a website is the most cost-effective marketing...
How a website benefits your business
In today’s world, the need for a website ranks on a par with having an office space and a telephone number. It is absolutely essential. Without one, you will struggle to function, and if you do, you will be losing out on many potential customers. If you have not yet...
Blogging Websites
In today's digital age, with other options available, why do you need a website? Your Facebook profile and Instagram page are not enough to promote your business. Even if you're confident that things are going well, how much potential income are you missing? - Why is a website important? *...
Five key features of an e-commerce website
An e-commerce website is not only a shopping platform but a marketing tool as well. Drawing traffic to your site does not guarantee sales; the site has to be persuasive enough to make conversions. It’s vital to ensure that your website is equipped with all the essential features to attract...
How understanding Google’s SEO machine learning can give your business a boost
For as long as SEO has been around, keywords have always been a top priority for great results. While it’s true that keywords still have a significant role in a solid SEO strategy, there’s no doubt that other tactics are now becoming equally prevalent. One recent development in Google’s search...
Five crucial SEO ranking factors
Digital marketing is becoming more competitive as more and more brands encroach into the online market space. The market dynamics keep changing, and so do SEO ethics. Although the fundamental principles of SEO remain the same, some techniques and practices often need to be revised and updated over time. Here...
Why backlinks are still an important tool in the modern marketing toolkit
If you own a website and have embarked on a digital marketing journey, the chances are you’ll have heard horror stories of low-quality links causing websites to crash out of the search results. You’re right to be cautious about backlinks, however, there’s still a place for them in your marketing...
Local SEO, and why it’s important
Local SEO or local search engine optimisation is a way of promoting local businesses online. The goal of local SEO is to boost brand presence and sales in specific geographical markets using localised search. Below is a brief guide on how to boost ranking in a local market, and the...
The importance of social media marketing
Social media marketing - also known as SMM - is essential for modern businesses. Social media allows your brand to become closer to the public, and feels much more personal than other marketing or advertising techniques. It gets the name of your brand out there - not only attracting potential...