How a website benefits your business

In today’s world, the need for a website ranks on a par with having an office space and a telephone number. It is absolutely essential. Without one, you will struggle to function, and if you do, you will be losing out on many potential customers. If you have not yet...

Blogging Websites

In today's digital age, with other options available, why do you need a website? Your Facebook profile and Instagram page are not enough to promote your business. Even if you're confident that things are going well, how much potential income are you missing? - Why is a website important? *...

Five key features of an e-commerce website

An e-commerce website is not only a shopping platform but a marketing tool as well. Drawing traffic to your site does not guarantee sales; the site has to be persuasive enough to make conversions. It’s vital to ensure that your website is equipped with all the essential features to attract...

Five crucial SEO ranking factors

Digital marketing is becoming more competitive as more and more brands encroach into the online market space. The market dynamics keep changing, and so do SEO ethics. Although the fundamental principles of SEO remain the same, some techniques and practices often need to be revised and updated over time. Here...

Local SEO, and why it’s important

Local SEO or local search engine optimisation is a way of promoting local businesses online. The goal of local SEO is to boost brand presence and sales in specific geographical markets using localised search. Below is a brief guide on how to boost ranking in a local market, and the...

The importance of social media marketing

Social media marketing - also known as SMM - is essential for modern businesses. Social media allows your brand to become closer to the public, and feels much more personal than other marketing or advertising techniques. It gets the name of your brand out there - not only attracting potential...