301 Redirect vs 302 Redirect: The Difference

Many webmasters would like to know more about the difference between a 301 and 302 redirect.  To a user they seem to work the same way, but they aren’t the same as far as search engines are concerned.  Search engines sense the different types of redirects, and handle them differently. A...

How a website benefits your business

In today’s world, the need for a website ranks on a par with having an office space and a telephone number. It is absolutely essential. Without one, you will struggle to function, and if you do, you will be losing out on many potential customers. If you have not yet...

Blogging Websites

In today's digital age, with other options available, why do you need a website? Your Facebook profile and Instagram page are not enough to promote your business. Even if you're confident that things are going well, how much potential income are you missing? - Why is a website important? *...

Five key features of an e-commerce website

An e-commerce website is not only a shopping platform but a marketing tool as well. Drawing traffic to your site does not guarantee sales; the site has to be persuasive enough to make conversions. It’s vital to ensure that your website is equipped with all the essential features to attract...

Five crucial SEO ranking factors

Digital marketing is becoming more competitive as more and more brands encroach into the online market space. The market dynamics keep changing, and so do SEO ethics. Although the fundamental principles of SEO remain the same, some techniques and practices often need to be revised and updated over time. Here...

Local SEO, and why it’s important

Local SEO or local search engine optimisation is a way of promoting local businesses online. The goal of local SEO is to boost brand presence and sales in specific geographical markets using localised search. Below is a brief guide on how to boost ranking in a local market, and the...